The traffic quality: The advertiser buying clicks is Look at this website happy when he gets good traffic. So give him a reliable traffic. Both person will be happy. If the quality goes down, the revenue goes down for both of you. So focus on activity.
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The PPC's search engines & Ad Networks recognize if they disclose IP addresses to advertisers they will be inundated with reconciliation claims or frivolous & alleged lawsuits of click fraud and overcharging at the initial least.
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Click fraud will likely continue to be a major concern for advertisers who advertise on pay per click traffic networks. However, aggressive efforts on the part of Google are starting to reduce the number of fraudulent ticks. Currently there is a move towards a "cost per action" system, where an advertiser would just need to pay anytime a purchase is intended. This would essentially eliminate problems associated with click rip-off.